High quality standard and good reputation was CuiHua’s secret to success. CuiHua became famous in jewelry industry. CuiHua also promised “Well, genuine goods at a fair price”, which won more and more trust amongst the customers. Because of good quality and reputation, CuiHua was the first choice for royal customers and soon designated as royal jewelry maker. Celebrities like Zhang ZuoLin, Sun LieZhen, Zhang Zuoxiang, Wu JunSheng, Tang YuLin, Ji JinCun, Gan ChaoYun, Zhang JinHui, Wang YongJiang, Zhang ZhongChang, Qi EnMing were all customers of CuiHua.